Walmart(US:WMT) 3 6 Ke·2025-10-23 01:11Core Viewpoint - The delivery issues faced by Sam's Club, particularly concerning overloaded electric vehicles, have sparked public concern about the safety of delivery personnel and prompted a reevaluation of the company's market strategy in China [3][7]. Group 1: Delivery and Logistics Challenges - Recent reports highlight that Sam's delivery personnel are overloading electric vehicles with goods, raising safety concerns as these vehicles appear unstable during transit [1][3]. - In response to public outcry, Sam's has announced plans to implement safety measures, including the use of three-wheeled or four-wheeled vehicles for deliveries, which will be rolled out nationwide [3][4]. - The current delivery methods include "Express Delivery" (within 1 hour), "Citywide Delivery" (next-day delivery), and "Global Purchase," with partnerships involving platforms like SF Express and Dada [4][5]. Group 2: Market Strategy and Expansion - Sam's Club has shifted its market strategy from targeting affluent suburban customers to expanding into urban centers and lower-tier cities, indicating a move towards capturing the sinking market [3][12]. - The company has faced criticism for its product selection, with complaints about the presence of common brands that do not align with its premium image, leading to dissatisfaction among members [11][14]. - Despite the controversies, Sam's Club continues to grow, with plans to open 8 to 10 new stores annually starting in 2025, although this has not been officially confirmed [12]. Group 3: Competitive Landscape - The competitive environment for Sam's Club is intensifying, with major players like Meituan, Alibaba, and JD.com launching discount stores in key markets, posing a challenge to Sam's market share [16]. - Analysts suggest that while Sam's has advantages in product selection and brand loyalty, it must navigate increasing competition and evolving consumer expectations to maintain its market position [16][14]. - The company is currently in a critical phase where it must balance rapid expansion with service quality to avoid losing consumer trust [16].