Core Viewpoint - Chaoyang District is positioned as a major economic and consumption area in Beijing, aiming to enhance its role as an international consumption center through a three-year action plan from 2025 to 2027, focusing on consumption upgrades and global resource integration [2] Group 1: Night Economy Development - From 2023 to 2025, Chaoyang District will launch diverse light and shadow scenes and cultural tourism activities, enhancing night-time consumption and community satisfaction [3] - The 2025 Beijing Chaoyang International Light Consumption Season will feature 53 light scenes and connect major areas like Sanlitun and CBD, promoting a vibrant night tourism experience [3][4] Group 2: Cultural and Tourism Integration - The Liangma River Cultural Economic Belt will host unique performances and installations, such as the first water-based light floating stage and aerial light shows, enhancing the cultural tourism appeal [4] - Nearly 100 "light+" cultural tourism activities will be organized, integrating art, light, and commerce to create immersive experiences for visitors [4] Group 3: Commercial Infrastructure and Brand Development - Chaoyang District is developing a world-class consumption landmark with a strategic layout, including the construction of new commercial facilities and enhancing existing ones [5] - The district has introduced 31 new commercial projects, adding over 1.8 million square meters of commercial space, and aims to further enhance its commercial landscape [5] Group 4: Consumer Trends and Brand Strategy - Chaoyang District is focusing on trendy consumption, with significant shares of the city's high-end dining and beverage sectors, and has introduced around 1,900 first stores, leading the city in new brand introductions [6] - The district is also promoting local brands and cultural exports, aiming to create a vibrant international food scene [6] Group 5: Innovative Consumption Experience - The district is implementing policies to integrate cultural, tourism, and commercial activities, enhancing the overall consumer experience through various events and improved infrastructure [7][8] - Future plans include developing cross-border consumption scenarios and enhancing the international consumption environment, aiming to establish Chaoyang as a leading destination for inbound consumption [8]
北京朝阳 高标准打造消费活力之城
Ren Min Wang·2025-10-23 01:16