飞鹤，急速打响市场保卫战

Core Viewpoint - China Feihe is taking various measures to stabilize its position in the market amid sales pressure, including launching new products that replicate the nutritional ecology of breast milk [1][2]. Group 1: Product Development and Market Strategy - Feihe has introduced several new products, including Qicui and Jicui, which are set to launch soon, indicating the urgency of product innovation [1]. - The company has over 85 million members in its "Star Mom Club" and plans to offer a free developmental self-assessment tool tailored to Chinese babies [1]. Group 2: Financial Performance - In the first half of the year, Feihe's revenue declined by 9.36% year-on-year to 9.151 billion yuan, attributed to increased competition and a proactive reduction in milk powder channel inventory [2]. - Revenue breakdown shows that ultra-high-end, high-end, regular, and adult milk powder segments generated 6.19 billion, 1.69 billion, 0.33 billion, and 0.29 billion yuan respectively, with declines of 13%, 14%, 3% growth, and a 4% decline [2]. Group 3: Market Dynamics - The infant formula market is experiencing weak growth momentum, with a projected decline of over 20% in marriage registrations in 2024, likely leading to a decrease in newborn numbers [3]. - Feihe emphasizes its position as the top seller in the infant formula market for six consecutive years, despite facing pressure from both leading brands and emerging mid-tier brands [2][3]. Group 4: Competitive Landscape - The competitive landscape in the infant formula market is intensifying, with major brands like Yili, New Dihua, and FrieslandCampina expanding their market presence [2][6]. - Feihe's advantages in milk sourcing, research and development, and production processes are crucial for maintaining its market position [5].