Nissan Motor(US:NSANY) Zhong Guo Qing Nian Bao·2025-10-23 02:55Core Insights - Nissan is actively promoting its global strategy centered on the Chinese market, emphasizing innovation and local adaptation as key components of its growth [2][4][5] Group 1: Product Launches and Innovations - Nissan unveiled the world's first plug-in hybrid sedan, the N6, and the world's first fuel vehicle equipped with HarmonyOS, the Tianlai HarmonyOS, during its brand night event [2][7] - The company plans to introduce the performance model Z NISMO to the Chinese market by 2026, showcasing its commitment to high-performance vehicles [2][7] Group 2: Strategic Importance of the Chinese Market - The Chinese market is viewed as a strategic pivot for Nissan's global transformation, with the company aiming to leverage local insights to drive innovation and product development [4][5] - Nissan's history in China dates back to 1973, marking it as one of the earliest foreign automotive brands to enter the market, which has allowed it to build a strong foundation for local partnerships and product localization [3][4] Group 3: Collaborative Efforts and Market Adaptation - The partnership with Dongfeng Motor Group has been crucial for Nissan, enabling resource sharing and mutual growth, which has been essential for adapting to local consumer preferences [3][5][6] - Nissan's management emphasizes the importance of accelerating transformation to seize opportunities in the competitive Chinese market, supported by increased autonomy in decision-making for the local team [5][6] Group 4: Future Vision and Brand Positioning - Nissan's "Re:Nissan" plan aims to reshape the brand's core values, focusing on reliability, safety, and high quality, while also appealing to younger consumers through innovative products and marketing strategies [4][6][7] - The company is committed to a youthful and innovative brand image, moving away from traditional perceptions and engaging directly with consumers to better meet their needs [7]