BABA(US:BABA) Huan Qiu Wang·2025-10-23 03:07Core Insights - The 2025 Tmall Double 11 shopping festival officially commenced on the evening of October 20, with Taobao Flash Sale announcing service upgrades on October 23, including the launch of the "Hot Stores" channel and the "20-Minute Free Order" service to enhance user experience during the promotion [1][4] Group 1 - The goal of the service upgrades during the Double 11 period is to improve consumer experience [4] - On the opening night of the festival, there were 39,622 restaurant brands and 2,215 non-restaurant brands that saw their transaction volumes increase by over 100% compared to the initial launch of Taobao Flash Sale [4] - Additionally, there were 278 cities that experienced a more than 100% increase in late-night snack orders [4]