Core Insights - The annual Double Eleven e-commerce event is a significant opportunity for consumers to purchase digital products, particularly smart glasses, which have matured in functionality and technology [1][8] - Smart glasses are categorized into three main types: waveguide AI glasses, shooting glasses, and audio glasses, each catering to different consumer needs and budgets [9][16] Waveguide AI Glasses - Waveguide AI glasses, such as Rokid Glasses and StarV Air2, are positioned as high-end products with advanced features, including integrated cameras and enhanced interaction capabilities [3][5] - Rokid Glasses stand out for their complete input-output experience, allowing users to capture images with a simple framing interface [5][8] - Despite advancements, waveguide technology still faces challenges, including limited field of view, brightness inconsistencies, and high production costs, making them less accessible to average consumers [7][8] Shooting Glasses - Shooting glasses focus on the concept of "recording life" and are generally lighter and more affordable than waveguide glasses, with products like Thunder V3 and BleeqUp Range being notable options [9][11] - Thunder V3 is highlighted for its lightweight design and decent AI capabilities, while BleeqUp Range is tailored for sports enthusiasts with extended battery life and superior video stabilization [15][11] Audio Glasses - Audio glasses, such as those from Jiehuan and Mijia, are the most affordable option, integrating Bluetooth headset functionality and offering lightweight designs with long battery life [16][18] - These glasses serve as an entry point for consumers interested in smart eyewear, although they are seen as a compromise due to current technological limitations [18][20] Market Trends - The smart glasses market is evolving, with a clear distinction between high-end multifunctional devices and more accessible, specialized products [9][16] - The future of smart glasses is anticipated to shift towards more advanced models as technology improves, potentially leading to a market upgrade similar to the evolution seen in smartphones [18][20]
双十一智能眼镜选购指南:买光波导、拍摄还是音频?一文全说清