京城烘焙“顶流”杀进长沙，要来抢市场了？

Core Insights - Red Star Forward has opened its first store in the southern region, specifically in Changsha, marking a significant expansion beyond its traditional northern markets [1][6] - The new store features a different design and product offering compared to previous locations, indicating a strategic adaptation to local market conditions [2][4] Store and Product Changes - The Changsha store is located in a shopping mall's lower level, contrasting with previous street-facing locations, and features a modern design with a focus on fresh milk and baked goods [2][5] - The product range at the new store is more diverse, offering around 60 SKUs, including fresh milk, various baked goods, and retail products, compared to 30-40 SKUs in northern stores [4][8] Market Competition and Challenges - The southern market already has several competitors offering similar "fresh milk + baked goods" concepts, making it challenging for Red Star Forward to establish a unique presence [6][10] - Competitors like UH Youhe have also introduced fresh milk products, which could divert customers seeking a one-stop shopping experience [12] - The company faces operational challenges related to supply chain management and logistics, particularly for fresh milk, which requires local sourcing and efficient distribution [10][12]