喜茶「雪域·牦牛乳恰安莫」成降温后的第一杯热奶茶，回归即断货

Core Viewpoint - The recent return of the popular product "Snowy Highland Yak Milk Tea" by Heytea has led to a rapid sell-out in various cities, driven by consumer demand and seasonal trends [1][3][4]. Group 1: Product Popularity and Consumer Response - "Snowy Highland Yak Milk Tea" has sold out in multiple cities including Beijing, Tianjin, and Shanghai within 10 days of its launch, sparking discussions among consumers [1][3]. - The product has been embraced as a seasonal favorite, particularly as a warm drink during the recent drop in temperatures, leading to a trend on social media [1][3]. - Consumers have expressed excitement over finally being able to purchase the product after previous sell-outs, indicating strong demand [1][3]. Group 2: Supply Chain and Production Challenges - Heytea has acknowledged that the winter production of yak milk is variable, which may lead to temporary shortages, but they are actively working on restocking [3][9]. - The company has conducted extensive research in key yak milk production areas such as Qinghai, Gansu, Sichuan, and Tibet to secure a stable supply of high-quality yak milk [9]. - All yak milk sources undergo flavor testing and strict quality checks to meet Heytea's standards before being approved for use in their products [9]. Group 3: Product Development and Market Strategy - "Snowy Highland Yak Milk Tea" was first launched in Tibet in September 2024 and has since become a popular regional product, attracting tourists and consumers alike [4][6]. - Following consumer demand, Heytea expanded the product's availability nationwide in March, leading to significant social media buzz and discussions about the product [6][11]. - The company has introduced additional products inspired by highland ingredients, such as "Cheese Salted Butter Tea," further enhancing its product lineup and consumer appeal [11][13].