台球、精神小伙与终将衰败的县城

Core Insights - The article highlights the disconnect between the rising popularity of billiards, exemplified by player Zhao Xintong's recent victories, and the lack of recognition he receives in smaller towns [6][7][8] - It discusses the historical context of billiards in China, noting its ups and downs over the decades, and how it has become associated with youth culture in county towns [15][16][29] Industry Overview - Billiards has seen a resurgence in China, particularly after the reform and opening up, but it remains a niche activity in many smaller towns [15][16] - The article mentions the growth of the "self-service billiards hall" trend, with a significant increase in the number of such venues from 230,000 to 410,000 between 2020 and 2021, and a rise in annual revenue from 2.6 trillion to 4 trillion [33] Company Analysis - The "Jin Gan" billiards hall, where the protagonist works, has survived for over 20 years by adopting a unique business model that combines leisure and business aspects, unlike many competitors that focus solely on expansion [30][31][35] - The hall has introduced female assistants to enhance customer experience while maintaining low table fees, which reflects a strategic approach to attract both casual and business clientele [38][39]