字节跳动助力打造北京数字时代“新非遗”

Core Viewpoint - The 2025 Beijing International Intangible Cultural Heritage Week is being held from October 17 to 21, featuring various activities aimed at promoting intangible cultural heritage (ICH) through collaboration with creators on platforms like Douyin [2][4]. Group 1: Event Overview - The event includes the "Douyin ICH Carnival - Beijing Station," which features activities such as the "ICH Development Co-Creation Camp," Douyin ICH exhibition area, and ICH market [2][4]. - The "ICH Development Co-Creation Camp" gathers 45 inheritors and institutional leaders from 31 ICH projects in Beijing, facilitating video collaboration with creators [3][4]. Group 2: Objectives and Goals - The core objective of the co-creation camp is to build a sustainable ecosystem for ICH dissemination rather than just pursuing short-term traffic [4]. - Beijing currently has 144 national-level ICH representative projects and 303 municipal-level projects, with 118 national-level and 348 municipal-level inheritors [4]. Group 3: Douyin's Role and Impact - Douyin has established a mature ecosystem for ICH content, allowing traditional inheritors to reach wider audiences [7]. - According to the "2025 Douyin ICH Data Report," over 200 million ICH-related videos were added in the past year, with a 31% year-on-year increase, and 14 million users shared ICH experiences, resulting in 749.9 billion video views [8]. Group 4: Collaboration and Support - The co-creation camp allows a broad range of creators to collaborate with ICH inheritors, with an emphasis on positive content [9]. - Douyin provides resources and support for high-quality ICH content, including topics like "Douyin ICH Plan" and "ICH Guardians," which have garnered hundreds of billions of views [9]. Group 5: Commercialization and Market Opportunities - The platform aims to address challenges in ICH content commercialization, including high production costs and limited business models [12]. - Douyin's e-commerce platform has seen significant growth in ICH product sales, with over 6.5 billion transactions annually and a 51% increase in sales driven by Douyin searches [13]. Group 6: Future Plans - Douyin plans to continue promoting ICH through technology and platform advantages, aiming for creative transformation and innovative development of ICH [15].