新疆乌苏市市场监管局开展“助力发展树品牌，提质强企”行动

Core Viewpoint - The Xinjiang Uygur Autonomous Region's Wusu City Market Supervision Administration is enhancing enterprises' awareness of intellectual property rights (IPR) to boost brand value and support economic development through various initiatives [1][3]. Group 1: Actions and Initiatives - The administration is implementing the "Assist Development, Build Brands, Improve Quality" campaign, focusing on guiding enterprises in IPR transfer, licensing, and pledging to increase market value [1][3]. - The "Market Guardian Pioneer Service Team" is actively visiting enterprises to provide targeted guidance in key areas such as policy interpretation, patent cultivation, and trademark protection [3]. Group 2: Support for Enterprises - The administration is addressing the specific needs of small and medium-sized enterprises (SMEs) at different growth stages, helping them understand the mechanisms of IPR and providing case studies for effective patent strategies [3]. - A technology enterprise representative noted that the guidance received has opened new avenues for financing through pledging, helping to alleviate funding challenges [3]. Group 3: Future Plans - The administration plans to continue offering both online and offline services, creating a comprehensive IPR service system tailored to the needs of enterprises at various stages of development [3]. - There is a commitment to strengthen research on enterprises' IPR construction and needs, aiming to enhance their market competitiveness and contribute to high-quality economic development in Wusu [3].