双十一付定金买预售反而更贵？网友吐槽：一顿操作不如直接买现货

Core Insights - The excitement of paying a deposit diminishes when consumers face unexpected price increases upon final payment, leading to confusion and dissatisfaction [1][5][8] - Many consumers have reported that pre-sale prices are higher than current market prices, undermining the intended benefits of pre-ordering [1][5][8] Pricing Mechanism - Taobao's customer service explained that the displayed price includes all applicable discounts, but actual payment may differ due to the allocation of discounts across multiple items in a combined order [3][4] - The complexity of the discount system often results in consumers experiencing higher prices than anticipated at the time of payment, negatively impacting the shopping experience [4][5] Consumer Reactions - Consumers have expressed frustration over the discrepancies between pre-sale and actual prices, questioning the value of pre-ordering when it can lead to higher costs [5][8] - Social media discussions have emerged around the perceived manipulation of pre-sale prices to enhance sales figures during promotional events like Double Eleven [5][8] Legal and Ethical Considerations - Legal experts have indicated that the pricing practices may violate consumer rights, particularly regarding informed consent and fair trading [7][8] - The potential for price deception could lead to accusations of price fraud if the practices align with defined fraudulent behaviors [8] Market Trends - There is a noticeable shift in consumer behavior, with many preferring straightforward discount methods over complex pre-sale systems, as seen with competitors like JD.com [7][8] - The evolving consumer sentiment suggests a growing demand for transparency and simplicity in pricing strategies to foster trust and enhance the shopping experience [8]