BABA(US:BABA) Yang Zi Wan Bao Wang·2025-10-23 05:25Core Insights - The 2025 Tmall Double 11 shopping festival officially launched on October 20, featuring the new "Hot Store" channel and the "20-Minute Free Order" service to enhance user experience [1][4] Group 1: Event Launch and Features - Tmall Double 11 began on October 20, 2025, with the introduction of the "Hot Store" channel by Taobao Flash Sale [1] - The "20-Minute Free Order" service guarantees compensation for late deliveries, with varying compensation amounts based on the delay duration [4] Group 2: Performance Metrics - On the first night of the event, 39,622 restaurant brands and 2,215 non-restaurant brands saw transaction amounts increase by over 100% compared to the initial launch of Taobao Flash Sale [4] - There was also a 100% increase in late-night snack orders across 278 cities during the event [4] - Over 4 million local service merchants participated in this year's Double 11 on Taobao Flash Sale [4]