TENCENT(HK:00700) Yang Guang Wang·2025-10-23 06:42Core Insights - The "Rural CEO Intern" project initiated by Tencent SSV aims to enhance university students' practical skills while addressing rural development needs through innovative solutions [3][9] - The project aligns with China's national strategy for rural revitalization, emphasizing the importance of integrating youth talent into rural development efforts [3][9] Group 1: Project Overview - The project involved 50 students from China Agricultural University and Shenzhen University, who were divided into 9 teams to focus on rural industry enhancement, digital empowerment, cultural tourism integration, and cultural communication [1][4] - Students conducted field research in Guangxi's Longsheng County, engaging with local communities to understand their needs and develop practical solutions [3][6] Group 2: Solutions and Innovations - In the area of digital empowerment, students developed cloud service mini-programs for homestay bookings, product promotion, and digital map navigation to improve rural digital operations [4][5] - For industry enhancement, teams worked on branding and marketing strategies for local products like Ma Hai chili and Longji rice, including packaging design and channel expansion [4][5] - Cultural tourism integration efforts included designing visual systems, guidebooks, and educational programs to enhance visitor experiences and deepen cultural dissemination [4][5] Group 3: Outcomes and Impact - The project successfully demonstrated the students' ability to address real-world challenges in rural areas, with a focus on innovation, feasibility, and collaboration [4][9] - Feedback from students indicated a shift in perception, recognizing rural areas as potential development hubs rather than mere recipients of aid, highlighting the importance of local engagement and sustainable development [8][9] - The project culminated in a competition where teams presented their solutions, with awards given for innovation and practical applicability, further encouraging student involvement in rural revitalization efforts [4][9]