数读中国 9组数据，感受“购物车”中的市场活力

Core Insights - The implementation of consumption-boosting policies, such as trade-in programs, has effectively stimulated consumer spending, leading to the rapid development of new consumption formats, models, and scenarios [1] Group 1: Economic Contribution - Final consumption expenditure contributed 53.5% to economic growth in the first three quarters of 2025, an increase of 9.0 percentage points compared to the previous year [4] Group 2: Market Sales Growth - The total retail sales of social consumer goods reached 3,658.77 billion yuan, with a year-on-year growth of 4.5%, accelerating by 1.2 percentage points compared to the same period last year [9] - Retail sales of goods increased by 4.6% in the first three quarters of 2025, with nearly 90% of retail categories in above-limit units achieving growth [25] Group 3: Service Consumption - Retail sales of services grew by 5.2% year-on-year in the first three quarters of 2025, outpacing the growth of goods retail sales by 0.6 percentage points [12] Group 4: Rural and Urban Market Expansion - Retail sales in urban markets grew by 4.4% year-on-year, with growth rates accelerating by over 1 percentage point compared to the previous year [16] - The county and township market, including towns and rural areas, accounted for 38.8% of the total retail sales of social consumer goods, an increase of 0.1 percentage points compared to the first eight months of the year [22][23] Group 5: Online Consumption Trends - Online retail sales increased by 9.8% year-on-year in the first three quarters of 2025, with growth rates accelerating by 0.2 percentage points since May [31] - The online retail sales of physical goods grew by 6.5%, with a consistent acceleration in growth rates since the beginning of the third quarter [33]