Group 1 - The core event was the global launch of the "Five Kilns" series of Qinghua Fenjiu, showcasing the integration of Chinese liquor and ceramic culture, marking a significant milestone in Fenjiu's "living culture" strategy [1] - The collaboration involved renowned representatives from the five famous kilns and Fenjiu brewing masters, emphasizing the cultural significance of the products as cultural symbols rather than mere consumer goods [1] - The event highlighted the innovative exploration of combining intangible cultural heritage with the aim of enhancing cultural confidence and showcasing the continuous evolution of Chinese liquor and ceramic culture [1] Group 2 - The launch also initiated a product collaboration between Fenjiu and JD.com, aiming to promote the Five Kilns series in global high-end consumer markets through online and offline integration [2] - JD.com expressed enthusiasm for Fenjiu's cultural approach, viewing it as an innovative model for the liquor industry, and aims to leverage traffic and scene innovation to bring Eastern elegance into households [2] - Fenjiu is positioning itself as a contemporary legend of Eastern civilization by using culture as a vessel and quality as a sail in the wave of globalization [2]
汾酒携手五大名窑 以酒器为媒传承非遗文化