Netflix grows revenue 17% in Q3 as ads gain ground

“We’ve proven we know how to scale,” co-CEO Greg Peters said, adding that Netflix has moved from the “crawl” to the “walk” phase of its ad business. Upfront commitments more than doubled, and programmatic growth was even higher — a sign that advertisers are embracing the new ad tech stack. The company said it will introduce interactive ad formats later this year and expand AI-driven targeting and measurement capabilities through 2026, betting that its faster iteration cycle will outpace rival streamers. And ...