“谷子”穰穰酝佳酿

Core Insights - The rise of "Guzi" culture, characterized by bags adorned with badges and creative merchandise, reflects a growing trend in cultural IP derivatives, contributing to the expansion of the "Guzi economy" [1] - The market size of China's "Guzi economy" is projected to reach 168.9 billion yuan in 2024, marking a 40.63% increase from 2023, and is expected to exceed 300 billion yuan by 2029 [1] - The "Guzi economy" thrives on high-quality products that meet consumer demands, with companies focusing on both creativity and product quality to enhance consumer satisfaction [1] Group 1 - The "Guzi economy" is a manifestation of the vibrant humanistic economy, driven by cultural creation and economic activities [1] - Consumers are increasingly demanding higher quality and creativity in cultural products, prompting companies to innovate and improve production efficiency through technologies like 3D printing [1] - The emergence of "Guzi" has led to multiple consumption opportunities, enhancing the resilience of the market and expanding revenue channels through diverse profit models [2] Group 2 - The cultural creative industry is extending its value chain into tourism and sports, creating new business models and vitality [2] - A case study in Beijing illustrates that focusing on cultural trends and creating experiential consumption ecosystems can significantly boost foot traffic and sales [3] - The continuous attraction of the cultural creative industry is rooted in the vitality of culture, which enhances its integration with various sectors [2][3]