Core Insights - DJI products have dominated sales on JD.com during the Double Eleven shopping festival, with the Osmo 360 camera ranking first in the "Outdoor Panorama Sports Camera Hot Sales List" for 45 consecutive days [1] Market Trends - The sports camera market is experiencing a consumption upgrade trend, driven by the growing demand for diverse scenarios such as cycling, skiing, and travel. User needs are evolving from single-function recording to professional-grade image quality, portability, stabilization, and ecosystem applications [4] - Innovations in these areas are becoming core factors driving consumer purchases of sports cameras [4] Company Performance - DJI's continuous dominance across multiple categories demonstrates its leading technological ecosystem, which has established a strong market moat [4] - The success of the Osmo series sports cameras is attributed to two main factors: the expansion and maturation of the Osmo product line, making it a preferred choice for video creators and lifestyle documenters, and the increasingly comprehensive Osmo ecosystem that empowers professional users while lowering the barriers for ordinary consumers to capture high-quality moments [4]
大疆全景相机、运动相机全面霸榜京东热卖榜
Ge Long Hui·2025-10-23 10:04