Di Yi Cai Jing Zi Xun·2025-10-23 11:08Core Viewpoint - The recent decline in Pop Mart's stock price, which has dropped 30% over the past two months, contrasts sharply with its previous 15-fold increase over 17 months, highlighting volatility in the market and concerns about future growth sustainability [2][4]. Group 1: Stock Performance - On October 23, Pop Mart's stock fell by 9%, marking its largest single-day drop since April [2]. - The stock has experienced a continuous decline for five consecutive trading days [2]. - Despite the recent downturn, Pop Mart's stock had previously surged nearly 15 times from March 2024 to August 2025 [2]. Group 2: Financial Performance - In the first half of 2024, Pop Mart reported a net profit of 920 million yuan, with an expected total of 3.13 billion yuan for the entire year [2]. - For the first half of 2025, the company earned 4.57 billion yuan [2]. - Recent third-quarter operational data indicates a revenue increase of 245% to 250% year-on-year, with specific growth rates of 185% to 190% in China and 365% to 370% in overseas markets [4]. Group 3: Product and Market Dynamics - The surge in stock price is partly attributed to the popularity of Pop Mart's flagship IP, LABUBU, which gained significant traction in 2025 [3]. - LABUBU's appeal has expanded internationally, with products selling out domestically and long queues at overseas stores [3]. - There are concerns about consumer fatigue regarding Pop Mart's product offerings, with calls for more diverse product forms beyond just variations of existing toys [5]. Group 4: Market Sentiment and Future Outlook - Market skepticism is growing regarding the sustainability of Pop Mart's growth, with some analysts predicting a potential slowdown in revenue growth starting next year [4]. - Optimistic forecasts from some institutions, such as China Merchants Securities, suggest that Pop Mart's net profit could reach 7 billion yuan in 2025, exceeding market expectations by approximately 15% [4]. - Industry experts note that the current market dynamics may lead to a correction in valuation as the excitement around LABUBU wanes, emphasizing the need for Pop Mart to strengthen its internal capabilities and innovate [5].