Zhong Guo Jing Ying Bao·2025-10-23 11:10Core Insights - The recent launch of the "Twin Stars" project in Huangshanmu Store, Chaoyang District, Beijing, achieved significant sales on opening day, with sales of 56.5 billion and 45.65 billion respectively for the two projects [1][2]. Project Details - The two projects, "Zijing Chenyuan" and "Puyue," are part of a larger land parcel sold for 12.6 billion, which includes residential and educational land [2][3]. - The land was acquired by a consortium including China State Construction, Jinmao, and Yuexiu, with a floor price of 54,500 yuan per square meter, setting a record for total price in Chaoyang District [2][3]. Market Dynamics - The Huangshanmu Store area is the only newly added residential land in the Chaoyang District in the past decade, located between the Fourth and Fifth Ring Roads, enhancing its attractiveness [3]. - The projects target high-end improvement customers, with Zijing Chenyuan offering 815 units and Puyue providing 426 units, featuring various spacious layouts [3][4]. Competitive Landscape - The competition in the new housing market in Chaoyang is intensifying, with multiple high-end projects in the vicinity, including those by Poly and China Overseas [7][8]. - The increase in supply and the implementation of new housing policies have led to heightened competition among developers, with more options available for buyers [8].