从工厂到门店：鸣鸣很忙的县域产业链带动十万就业

Core Insights - The resilience of China's county-level markets has significantly improved, with rural consumer goods retail sales reaching 32,409 billion yuan, a growth of 4.9%, and county and township markets accounting for 38.9% of total social retail sales [1] - The rapid development of the county economy reflects the increase in disposable income among residents, supported by policies and deep participation from enterprises [1] Group 1: Employment and Economic Impact - The snack retail chain "Mingming Hen Mang" has surpassed 20,000 stores, becoming the first snack chain group of this scale in the industry, directly creating over 130,000 jobs, with more than half of these positions located in county towns and townships [1][2] - The employment generated by "Mingming Hen Mang" focuses on the entire industrial chain, from production to sales, enhancing local job opportunities [2] - The company collaborates with local partners to create stable job opportunities, such as providing 30 stable jobs and over 170 flexible employment opportunities through a cooperative breeding base [2] Group 2: Support for Entrepreneurship - "Mingming Hen Mang" supports local entrepreneurs by providing a comprehensive assistance system for franchisees, including supply chain logistics and operational guidance [4] - The company has established a network of 36 warehouses across the country, enabling 24-hour replenishment within 300 kilometers, which alleviates the burden of sourcing for franchisees [4] Group 3: Consumer and Industry Dynamics - The company has created a vast store network covering 28 provinces and 1,224 counties, stimulating local industries such as transportation and store renovation, thereby generating numerous flexible job opportunities [6] - By eliminating intermediaries, "Mingming Hen Mang" allows consumers in county markets to purchase snacks at prices approximately 25% lower than supermarkets, thus activating the consumption potential in these markets [6][8] - The company acts as a platform chain leader, promoting the collaborative development of the industrial chain, enhancing agricultural production standards, and increasing the added value of agricultural products through processing [8]