2025第三届广播电视传媒广告产业发展大会传媒趋势论坛在京举行

Core Insights - The forum focused on the theme "Media Empowering National Brands, Creating Youth in Industry Together," highlighting the integration of media industry trends with the development of national brands [1][3][13] Industry Trends - The forum was hosted by the China Broadcasting and Television Social Organization Federation, emphasizing the need for the broadcasting industry to innovate and upgrade to empower national brands [3][5] - A presentation by a professor from Peking University discussed the opportunities and challenges in the media industry under the backdrop of media convergence [7] - Insights into the Chinese advertising market's hotspots and marketing trends were shared, indicating a shift in industry dynamics [8] Company Initiatives - Guizhou Moutai's marketing representatives emphasized the brand's commitment to quality and cultural connection through media empowerment [5][8] - Case studies presented by various media organizations showcased innovative practices in the health and wellness sector, traditional media transformation, and cross-platform engagement [10] Collaborative Actions - A media action ceremony was initiated by representatives from various broadcasting organizations, marking a new phase of collaboration between media and national brands [11] - The forum concluded with a consensus on the collaborative development between media and national brands, aiming to enhance the global presence of brands like Moutai [13]