紫燕食品：深化区域市场布局，因地制宜打造新增长点

Core Insights - The company, Ziyan Food, focuses on maintaining a unified brand image and standardized service while adapting to regional preferences and consumer demands [1][3] - Ziyan Food's business scale continues to expand, supported by a robust distributor system and an efficient supply chain network [1][3] Regional Strategies - Recent promotional activities, such as the "Spicy Duck Head" in Wuhan and "Rabbit Legs, Duck Heads" in Sichuan-Chongqing, demonstrate Ziyan Food's targeted marketing strategies that resonate with local tastes [1][3] - In Xuzhou, Jiangsu, the "Oil-Scalded Duck" campaign enhances consumer experience through product innovation and interactive scenarios, contributing to steady sales growth [1][3] Product Development and Market Research - Ziyan Food's strong product development capabilities align with local consumer preferences, showcasing the company's ability to grasp regional consumption trends [3] - The company operates primarily through a distributor-based chain model, which alleviates pressure on managing downstream stores and facilitates market research [3] - The establishment of the Ziyan Food Innovation Research Institute aims to create a top-tier food R&D center, leading to the development of both national and localized products [3] Future Outlook - Ziyan Food plans to deepen its regional market presence while continuing to innovate and introduce distinctive products, contributing to the vitality of the marinated food industry [3]