中高端产品占比持续提升 燕京啤酒“十四五”交出亮眼答卷

Core Insights - Beijing Yanjing Beer Co., Ltd. has established a new brand positioning of "Chinese beer for Chinese people" during the "14th Five-Year Plan" period, aiming for a strategic transformation and growth under the guidance of its "second entrepreneurship" initiative [1] - The company achieved record highs in key performance indicators for 2024, with a net profit of 11.03 billion yuan in the first half of 2025, marking a 45.45% year-on-year increase, surpassing the entire previous year's profit [2] Financial Performance - In 2024, Yanjing Beer sold 4.0044 million kiloliters of beer, a 1.57% increase year-on-year, with revenue reaching 14.667 billion yuan, up 3.20% [2] - The net profit attributable to shareholders for 2024 was 10.56 billion yuan, reflecting a 63.74% increase, while the first half of 2025 saw a revenue of 8.558 billion yuan, a 6.37% increase [2] Market Strategy - The company employs a dual-engine strategy of "full-channel integration + regional deep cultivation" to activate market growth potential, including the introduction of the "Hundred Cities Project" alongside the existing "Hundred Counties Project" [3] - Yanjing Beer focuses on differentiated strategies for mature, growing, and potential markets, enhancing product penetration and promoting consumption habits through targeted marketing activities [3] Digital Transformation - The company leverages digital technologies across various operations, including market trend research, quality control, and marketing strategies, to enhance efficiency and responsiveness [4] - A standardized operational platform for marketing teams has been established to better understand regional market changes and strengthen ties with distributors [4] Product Innovation - Yanjing Beer has developed a multi-dimensional innovation platform, continuously introducing new products, with the Yanjing U8 beer achieving a compound annual growth rate of over 40% from 2021 to 2024 [5] - The company is expanding its product offerings with new launches and limited edition products, particularly in the craft beer segment [6] Governance and ESG - The company has streamlined its board of directors from 15 to 7 members, enhancing governance efficiency and decision-making processes [7] - Yanjing Beer emphasizes ESG governance, having established a comprehensive management system and published the first "Carbon Footprint White Paper" in the industry, promoting low-carbon development [7] Future Outlook - The year 2025 marks the conclusion of the "14th Five-Year Plan," with Yanjing Beer aiming to solidify its achievements and lay a strong foundation for the "15th Five-Year Plan" [8]