助贷新规落地观察：银行分化调整，流量争夺进入“下半场”

Core Viewpoint - The implementation of the "New Lending Regulations" is leading to a significant restructuring of cooperation between banks and internet platforms, with a trend towards consolidation among major platforms, pushing smaller ones out of the market [1][3]. Group 1: Industry Trends - The new regulations have prompted banks to focus their partnerships on major platforms like Douyin, JD.com, Ant Group, and Du Xiaoman, reflecting a shift towards larger, more established entities [3][5]. - Banks are increasingly discontinuing partnerships with mid-tier platforms due to rising customer acquisition costs and declining traffic quality, favoring collaborations with larger platforms that offer better risk management and customer data [3][4]. Group 2: Risk Management - The introduction of a 24% interest rate cap is a critical focus, as it aims to prevent high-risk clients from entering the financial system, with previous high-interest clients potentially facing credit disruptions due to reduced funding channels [6][8]. - Banks are adopting stricter due diligence processes for selecting partners, emphasizing the need for platforms with strong compliance and risk management capabilities [4][5]. Group 3: Customer Acquisition and Costs - The cost of acquiring a customer has increased significantly, from approximately 1400 yuan to around 2000 yuan, highlighting the challenges faced by banks in attracting clients in a competitive environment [11]. - Smaller banks, particularly private and regional banks, are struggling with high customer acquisition costs and are heavily reliant on platform traffic for client growth [10][11]. Group 4: Strategic Responses - Banks are encouraged to refine their risk management strategies and develop differentiated pricing models based on customer behavior data to enhance competitiveness [12]. - The shift in focus from high-interest, high-risk lending to a model of "thin profit margins and value-added services" is seen as essential for maintaining profitability while adhering to regulatory requirements [12].