WPP cuts out the agency to help brands create their own ads with AI

Group 1 - The core point of the article is that British advertising group WPP is allowing brands to utilize its AI-powered marketing platform for planning, creating, and publishing their own campaigns [1] Group 2 - WPP's initiative reflects a growing trend in the advertising industry towards leveraging artificial intelligence to enhance marketing strategies [1] - The move is expected to empower brands by providing them with more control over their marketing efforts through advanced technology [1] - This development may signify a shift in how advertising agencies operate, potentially increasing competition among firms that offer similar AI-driven solutions [1]