Core Insights - The 2025 "Double Eleven" shopping festival has begun early, with both offline stores and online platforms launching promotional activities, resulting in a sales increase of over 20% for some brands compared to regular days [1][7][17] Group 1: Online Platforms - Major e-commerce platforms like JD and Taobao have extended the promotional period to a record 37 days, from October 9 to November 14, 2025 [3] - The platforms have simplified discount rules, moving away from complex promotions to more straightforward discounts, with JD offering items at as low as 10% of their original price and Taobao implementing direct discounts without the need for minimum purchases [3][17] - This shift in strategy not only benefits consumers but also streamlines operations for merchants, creating a win-win situation [3] Group 2: Offline Stores - Offline shopping centers in Kunming are experiencing a vibrant shopping atmosphere, with promotional slogans prominently displayed and increased foot traffic, even on weekdays [5][11] - The cold weather has driven demand for winter products, with sales of winter footwear and clothing seeing significant increases, with some stores reporting over 20% growth in sales [7][9][11] - Consumers are drawn to the experiential aspect of shopping in physical stores, where they can try products and receive immediate service, which enhances their shopping experience [16][17] Group 3: Consumer Behavior - There is a noticeable shift in consumer preference towards offline shopping due to the immediate availability of products and the ability to receive personalized service, such as skincare advice [16][17] - The demand for skincare products, particularly moisturizing items, has surged during this promotional period, reflecting a change in consumer focus from color cosmetics to skincare as winter approaches [12][14] - Overall, the offline market in Kunming is entering a small peak, with expectations of increased foot traffic and sales as the "Double Eleven" date approaches [17]
昆明线下商场“双十一”提前开战 部分门店销量增长超20%
Sou Hu Cai Jing·2025-10-23 13:55