Core Viewpoint - The Hong Kong new consumption sector has experienced a significant decline in stock prices, with major companies like Pop Mart and others seeing their market values drop sharply from their highs earlier in the year [2][4][7]. Market Performance - As of October 23, 2023, Pop Mart's stock price fell by 9.36% to 232.4 HKD, with a total market capitalization of 312.1 billion HKD, marking a decline of over 32% from its peak of 339.8 HKD on August 26 [2][4][7]. - Other leading stocks such as Lao Pu Gold and Mixue Group have also seen significant declines, with Lao Pu Gold dropping over 34% from its high of 1,082 HKD and Mixue Group down more than 31% from 615 HKD [4][5][7]. Capital Flow - Despite continued inflows from southbound funds, local and international intermediary funds have shown signs of withdrawal, indicating a shift in market sentiment [3][8]. - The analysis of capital flow reveals a divergence among institutional investors, with southbound funds still being the main buyers, while other major institutions have been retreating [8][9]. Growth Concerns - There are growing concerns about the sustainability of growth in the new consumption sector, particularly for companies like Pop Mart, which has seen a significant increase in revenue but faces skepticism about future growth potential [10][11]. - The market is reassessing the business models of new consumption companies, with specific concerns about the alignment of their operational strategies and market positioning [10][11]. Competitive Landscape - The competitive environment is intensifying, with companies like Lao Pu Gold and Mixue Group facing challenges related to their production efficiency and market positioning [11][12]. - The overall inventory turnover rates in the sector have declined, suggesting a potential oversupply situation that could impact future profitability [12]. Long-term Outlook - Some analysts remain optimistic about the long-term prospects of the new consumption sector, citing macroeconomic support and evolving consumer trends that may drive future growth [12].