逆势新开门店数十家，仅靠“产品主义”巴奴能否破题？

Core Viewpoint - The company, Banu, is expanding its store presence despite the overall contraction in the hot pot industry, aiming to enhance customer experience and operational efficiency [2][3][4]. Group 1: Expansion Strategy - Banu has opened nearly 160 direct-operated stores as of October 13, 2023, compared to 145 in the first quarter, indicating a significant increase in store openings [3]. - The company is focusing on second and third-tier cities, with new store openings in locations like Zibo, Huizhou, and Yangzhou, which marks its first entry into these markets [3][4]. - Banu's expansion strategy is aligned with the current market trend, capitalizing on the exit of competitors and filling market gaps left behind [4]. Group 2: Quality Control and Supply Chain - Banu adheres to the principle of "build the supply chain before opening stores," which is crucial for maintaining the quality of its hot pot offerings [4][5]. - The company emphasizes strict supply chain management, ensuring fresh ingredients through centralized processing and daily deliveries, which supports its reputation for quality [8]. - Banu's commitment to product quality has positioned it as a leader in the premium hot pot market, holding a 3.1% market share in China as of 2024 [8]. Group 3: Market Dynamics and Consumer Trends - The hot pot market is experiencing a cyclical adjustment, with the number of hot pot restaurants expected to peak at 535,500 in Q3 2024 before declining [3]. - Consumer preferences are shifting from quantity to quality, with increased demand for fresh ingredients and brand differentiation in the hot pot sector [7][8]. - Banu's focus on high-quality offerings aligns with the evolving consumer expectations, which is critical for its sustained success in a competitive landscape [7][9].