WLY(SZ:000858) Xin Hua Cai Jing·2025-10-23 15:38Core Viewpoint - The ancient Ming and Yuan fermentation pits of Wuliangye have been continuously producing high-quality liquor for over 700 years, showcasing a unique cultural heritage and the importance of microbial ecosystems in the fermentation process [1][2][3]. Group 1: Historical Significance - The first mud pit was built in 1276 during the Yuan Dynasty, marking the beginning of a 700-year tradition of meticulous care by generations of brewers [2][3]. - The unique yellow clay used in the fermentation pits is rich in minerals and microbial communities, which are essential for the distinctive flavor of Wuliangye liquor [2][3]. Group 2: Cultural Heritage and Preservation - The Wuliangye fermentation pits are recognized as a national key cultural relic protection unit and have been included in the "China World Cultural Heritage Preliminary List" [3]. - Wuliangye has pioneered techniques for relocating ancient mud and ensuring the continuity of microbial life, thus preserving the essence of its brewing heritage [3]. Group 3: Brand Modernization and Globalization - The "活窖之美" series represents Wuliangye's successful transformation of historical culture into modern narratives, enhancing its brand identity [4][5]. - Wuliangye has engaged in various cultural exchange activities and collaborations with major media platforms to reach a broader audience and rejuvenate its brand image [5][6]. Group 4: Global Influence and Recognition - Wuliangye has participated in international events and cultural exchanges across five continents, promoting Chinese liquor culture globally [5][6]. - The brand has consistently ranked in various global brand value lists, reflecting its growing influence in the international spirits market [5][6].