李佳琦直播间双11盛启 全品类覆盖加码互动福利

Core Insights - The annual "Double 11" shopping festival has commenced, with Li Jiaqi's livestreaming channel leading the pre-sale activities starting October 15, offering a diverse range of products and innovative interactive features to enhance consumer experience [1][4]. Group 1: Event Overview - Li Jiaqi's livestreaming channel has launched a comprehensive product matrix covering various categories including beauty, lifestyle, fashion, maternal and infant products, food, and consumer electronics, aiming to provide a one-stop shopping experience [1]. - The event features themed special sessions such as "Beauty Festival," "Maternal and Infant Festival," and "Lifestyle Festival," which cater to specific consumer preferences and reduce decision-making costs [4]. Group 2: Interactive Features - The livestreaming channel has introduced three new interactive gameplay options, including "Red Packet Rain," "Collect Cards to Win Red Packets," and "Answer Questions to Grab Red Packets," to enhance user engagement and add entertainment value [4]. - A "10% Discount Coupon" is being offered to all users, which can be combined with platform discounts and brand price reductions, further enhancing the value proposition for consumers [5]. Group 3: Consumer Experience - The combination of comprehensive product offerings, new product launches, and interactive features transforms the shopping process into an entertaining and social activity, meeting consumer demands for both quality and affordability [5]. - The opening of the pre-sale channel is expected to trigger a new wave of consumer enthusiasm, redefining the value of "Double 11" for shoppers [5].