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电商AI大战升级:亚马逊推出“帮你决定”AI功能,迎战沃尔玛-OpenAI联盟
Hua Er Jie Jian Wen·2025-10-23 16:27

Group 1 - E-commerce giants are increasingly investing in artificial intelligence to enhance consumer shopping experiences [1][2] - Amazon has launched an AI tool called "Help Me Decide" aimed at assisting consumers with decision-making by providing personalized product recommendations based on shopping history and consumer reviews [1] - Walmart has partnered with OpenAI to allow consumers to browse and purchase products directly through the ChatGPT chatbot, indicating a shift towards AI-driven shopping experiences [1][2] Group 2 - The "Help Me Decide" tool generates recommendations when users are indecisive between similar products, offering a tailored suggestion along with alternative options at different price points [1] - The initial rollout of Amazon's AI tool is limited to "millions" of randomly selected consumers in the U.S. to evaluate its performance and user acceptance before broader deployment [1] - A September survey by Adobe revealed that over one-third of consumers are using AI tools for product research, recommendations, and finding deals, highlighting the growing trend of AI in retail [2]