How the NIKE-SKIMS Partnership Could Spark NKE's Next Growth Wave?

Key Takeaways NIKE partners with SKIMS to blend sport performance with pop-culture influence.The 58-piece debut line merges NIKE's innovation with SKIMS' fit and aesthetic.The alliance targets growth in women's wear and the premium athleisure market.NIKE Inc.’s (NKE) collaboration with SKIMS marks one of its most intriguing moves in recent years, a partnership that blends sport performance with pop-culture appeal. As NIKE works to revive growth and modernize its brand under the “Sport Offense” strategy, tea ...