宜君县举办“金秋苹果红 电商助农惠万家”主题活动

Core Viewpoint - The event "Golden Autumn Apple Red E-commerce Helps Farmers Benefit Thousands of Families" in Yijun County aims to promote local apple sales through e-commerce, enhancing the integration of online and offline sales channels [1][3]. Group 1: Event Overview - The event was held on October 22 at the Yao Sheng Town E-commerce Service Center, organized by various local government departments and associations [1]. - Local influencers, e-commerce practitioners, and farmers participated to boost the apple industry and attract attention to the event [1][3]. Group 2: Industry Significance - The apple industry is highlighted as Yijun's "golden signboard," with a focus on leveraging e-commerce to overcome geographical limitations and enhance sales [3]. - The county's Economic and Trade Bureau encourages farmers to adhere to green production standards and collaborate with e-commerce professionals to promote high-quality development in the apple industry [3]. Group 3: Sales and Marketing Strategies - Farmers shared their experiences in e-commerce sales, emphasizing the journey from quality production to successful sales, resonating with e-commerce practitioners [3]. - A live streaming session was conducted, showcasing the event and promoting the advantages of Yijun apples, leading to a significant increase in online orders [5]. Group 4: Future Directions - The registration of "Yijun Apple" as a national geographical indication is expected to further enhance the apple industry's quality and sales [5]. - The Economic and Trade Bureau plans to deepen the integration of e-commerce and agriculture, aiming to expand the reach of quality agricultural products [5].