Netflix’s ad biz accelerates — what’s next as AI, M&A opportunities loom

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: Netflix, in a letter to shareholders, reported its best ad sales quarter to date in Q3 2025 and said it is on track to more than double its ad revenue in 2025. Its U.S. upfront commitments doubled during the period and Netflix Ad Suite was deployed across all 12 of its ad markets, the company said. Netflix executives detailed priorities for its a ...