今年“双11”，厦门有人用上了这个“神器”！记者亲测……

Core Insights - The article discusses the integration of AI technology in e-commerce platforms during the "Double 11" shopping festival, highlighting both its advantages and shortcomings in assisting consumers with purchasing decisions [10][16]. Group 1: AI Utilization in E-commerce - AI is widely used in e-commerce platforms, providing various shopping functionalities such as price comparison and coupon optimization [2][10]. - The "Double 11" event is noted as the most AI-integrated shopping festival to date, with platforms like Taobao and JD.com deploying advanced AI assistants [10][12]. Group 2: AI Performance in Price Comparison - AI tools like DeepSeek provided quick responses regarding coupon usage and price comparisons, suggesting that Taobao was the best platform for certain purchases [3][4]. - However, actual price comparisons revealed discrepancies, with JD.com offering lower prices for the same products, indicating that AI's recommendations may not always be reliable [4][6]. Group 3: Consumer Experiences and Feedback - Many users reported mixed experiences with AI, citing instances where the AI's price suggestions varied significantly, leading to frustration [5][6]. - Despite its limitations in cross-platform comparisons, AI performed well in single-platform scenarios, particularly in calculating optimal combinations for discounts [7][12]. Group 4: AI's Role in Virtual Try-Ons - New features like "AI Try-On" allow users to virtually try on clothing, enhancing the shopping experience by saving time and effort [13][15]. - Industry experts believe that AI virtual try-on technology can reduce return rates and provide valuable consumer preference data for businesses [15]. Group 5: Future Trends in AI and E-commerce - Experts predict that AI will evolve from a tool to a core capability in e-commerce, enabling personalized shopping experiences and real-time dynamic virtual storefronts [16]. - The integration of visual, voice, and natural language processing in AI is expected to become standard, facilitating seamless shopping experiences through multi-modal interactions [16].