推动乡村发展“一直兴”（专家点评）

Core Viewpoint - The 20th Central Committee's Fourth Plenary Session has systematically deployed the promotion of comprehensive rural revitalization during the "14th Five-Year Plan" period, emphasizing the development of rural characteristic industries and the deep integration of rural culture and tourism [1][2]. Group 1: Policy and Strategic Direction - The 2025 Central Document No. 1 calls for the implementation of rural industry integration development projects and the promotion of deep integration between rural culture and tourism, providing a clear direction for rural revitalization [1]. - The rise of "village sports" events, such as "Village BA" and "Village Super," exemplifies the development of new rural industries and practices, transforming spectator engagement into economic benefits through tourism, dining, and agricultural product sales [1]. Group 2: Community Engagement and Economic Impact - In these events, villagers serve as athletes, organizers, spectators, and beneficiaries, enhancing community identity and cohesion, while digital media expands participation beyond geographical limits [1]. - The integration model of "sports + culture + tourism + industry" extends the value chain of events, strengthens rural economic resilience, and explores sustainable development paths [1]. Group 3: Future Development Strategies - Future efforts should focus on systematic planning, including product innovation, data platforms, talent services, and collaborative development to promote high-quality rural cultural tourism [1]. - Key strategies include enhancing the branding and regularization of "village sports," avoiding homogenization, and empowering rural revitalization through cultural industry initiatives [1]. - The digital transformation of rural culture and tourism is essential, utilizing new media to expand communication channels and improve service experiences [1]. - Infrastructure and public service improvements are necessary to attract young entrepreneurs back to rural areas, fostering a new generation of agricultural professionals [1]. - Establishing benefit-sharing mechanisms is crucial to ensure that farmers become the main participants and beneficiaries of cultural tourism development [1].