你刷的短视频，标注“AI生成”了吗？

Core Viewpoint - The implementation of the "Artificial Intelligence Generated Synthetic Content Identification Measures" in China mandates explicit and implicit labeling for all AI-generated content, aiming to enhance transparency and combat misinformation in the digital landscape [4][9][10]. Regulatory Framework - The new regulations require all AI-generated text, images, and videos to have a clear identification, referred to as a "digital identity card" [4][5]. - The measures include both explicit labeling, which is easily noticeable by users, and implicit labeling, which embeds metadata within the content for traceability [6][7]. Industry Impact - As of June 2025, the user base for generative AI in China is projected to reach 515 million, highlighting the rapid growth and potential challenges in content verification [5]. - Major platforms like Douyin, Kuaishou, and Xiaohongshu are already implementing these identification measures, enhancing user awareness and compliance with the new regulations [8][9]. Technical Specifications - Explicit labels must be clearly visible and placed at the beginning, end, or key positions of the content, while implicit labels involve embedding metadata that includes identifiers and verification information [6][7]. - The regulations aim to create a comprehensive governance model that covers the entire content lifecycle, from creation to distribution [7][10]. Social Responsibility - The measures are designed to mitigate the risks associated with AI-generated misinformation, particularly targeting vulnerable populations who may be misled by unverified content [9][10]. - The initiative encourages companies to integrate ethical considerations into their technology development processes, promoting responsible AI usage [10].