SIASUN(SZ:300024) Zhong Guo Jing Ying Bao·2025-10-23 23:12Core Viewpoint - The launch of the humanoid robot "Bumi" by Songyan Power at a price below 10,000 yuan marks a significant development in the humanoid robot market, aiming to make such technology more accessible and stimulate industry growth [1][2]. Pricing Strategy - The pricing of Bumi at 9,998 yuan is positioned as a strategic move to explore new market segments rather than a price war, with the founder emphasizing that humanoid robots should not be excessively expensive [2][3]. - The cost reduction is attributed to the use of lightweight composite materials, self-developed technology, and a lower profit margin [2][3]. Product Features - Bumi features 21 degrees of freedom, capable of various movements including walking and dancing, and supports secondary development with graphical programming [2][3]. - The robot is available in two versions: a consumer version and an educational version, with delivery scheduled for early 2024 [3]. Market Positioning - The focus on small-sized robots is seen as advantageous for user interaction, particularly with children, and allows for cost control while enhancing performance [4][6]. - The company has reported a significant increase in orders, indicating strong market demand, particularly in educational and commercial performance sectors [6][7]. Industry Outlook - The founder disagrees with predictions of a decline in investment and interest in the embodied intelligence market, citing ongoing developments and the emergence of low-cost products as factors that will sustain market growth [7].