2 1 Shi Ji Jing Ji Bao Dao·2025-10-23 23:41Core Viewpoint - The annual "Double Eleven" shopping festival has prompted banks to actively participate by launching various promotional activities to boost consumer spending and capture market share during this peak consumption period [1][11]. Group 1: Bank Promotions - Banks are offering diverse credit card promotions, including "full reduction" discounts on specified e-commerce platforms, allowing users to save hundreds of yuan when meeting spending thresholds [2]. - China Bank has introduced a "Installment Enjoy Discount" campaign in collaboration with over ten platforms, providing discounts based on spending thresholds, with potential savings of up to 200 yuan for orders over 5000 yuan [2][3]. - Huishang Bank is offering a "full reduction" promotion on Taobao with discounts up to 400 yuan, while China Bank's savings card users can participate in a "daily discount" event with varying reductions based on spending [3]. Group 2: Consumer Finance Companies - Consumer finance companies are also enhancing their offerings, with Jianxin Consumer Finance focusing on home appliances and green consumption, providing interest-free benefits on selected products [4]. - Zhaolian Consumer Finance has partnered with China Unicom to offer "zero interest" installment plans for mobile purchases, allowing consumers to benefit from multiple discounts, potentially saving up to 1100 yuan [4]. Group 3: Market Trends - The banking sector's aggressive push into consumer loans is driven by the sluggish recovery of the real estate market, leading banks to seek alternative revenue streams [5][6]. - Continuous interest rate cuts, with the one-year LPR at 3% and five-year LPR at 3.5%, have created favorable conditions for consumer lending, reducing borrowing costs for consumers [7][8]. Group 4: Policy Support - The Ministry of Commerce and other departments have issued policies to stimulate service consumption, emphasizing financial support for consumer loans and encouraging banks to innovate financial products tailored to service consumption [10]. - The banks' promotional activities during the "Double Eleven" season align with these policy measures, aiming to lower consumer costs and stimulate spending [11].