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打工人花钱排队谈“虐恋”,一次698元,值吗?
Hu Xiu·2025-10-24 00:40

Core Insights - The article discusses the rising trend of "romantic companion" (恋陪) roles in the script-killing (剧本杀) industry, where players engage in immersive romantic experiences with NPCs designed to fulfill emotional needs [8][30][49] - The market for script-killing has evolved significantly, with a projected market size exceeding 17.2 billion yuan in 2024, despite a 60% closure rate of shops from 2022 to 2023 [30][49] Industry Trends - The script-killing industry has shifted from traditional murder mystery formats to more emotionally immersive experiences, focusing on romance and emotional engagement rather than just solving crimes [31][34] - The introduction of "romantic companion" NPCs has created a new niche, attracting players willing to pay premium prices for personalized romantic interactions, with some experiences costing up to 698 yuan per person [2][20] Player Demographics - The primary demographic for romantic companion experiences consists of young, attractive women, often from the post-2000 generation, who seek validation and emotional connection through these immersive experiences [28][49] - Players are increasingly willing to invest significant amounts of money, sometimes exceeding thousands of yuan, to ensure a high-quality experience, reflecting a growing trend of emotional spending [21][23] Market Dynamics - The competition among script-killing venues has intensified, with establishments striving to create "internet celebrity" experiences that can draw in customers from surrounding cities [5][20] - The romantic companion roles have become a focal point for many venues, leading to a shift in how traditional script-killing games are structured and marketed [37][40] Emotional Engagement - The emotional depth of these experiences is highlighted, with players often seeking therapeutic benefits from the narratives, which allow them to explore love and connection in a controlled environment [34][46] - The article notes that the desire for emotional connection is driving the popularity of these experiences, especially among young women who face societal pressures regarding relationships [47][49]