品牌必看：渠道净化行动，不止是控价！

Core Viewpoint - The article discusses the challenges posed by unauthorized online sales, emphasizing the need for a comprehensive strategy to purify online channels and restore brand integrity [1] Group 1: Understanding the Problem - Unauthorized online sales undermine brand pricing structures, erode channel confidence, and dilute brand value, necessitating a holistic approach rather than merely removing links [1] Group 2: Steps for Action - Step 1: Precise Source Tracking and Monitoring - Implement 24/7 monitoring of major platforms like Taobao, Pinduoduo, and Douyin to identify the sources of unauthorized products, whether from distributors or counterfeiters, and create a database of problematic stores [3] - Step 2: Combined Offensive Strategies - Utilize a multi-faceted approach to combat unauthorized sales, including: - Intellectual Property Complaints: The primary and most effective method, leveraging trademark, copyright, and patent infringement claims through official channels [4] - Counterfeit Complaints: Report obvious counterfeit products as "selling fake goods," which can lead to severe penalties for the offending store [5] - Scratched Code/Obscured Complaints: Report violations where sellers obscure product traceability codes, serving as strong evidence for complaints [6] - Legal Notices: For persistent large sellers, a professionally drafted legal notice can serve as a significant deterrent [7] Group 3: Long-term Governance - Establish a channel price monitoring system to institutionalize and normalize monitoring efforts [8] - Improve distributor agreements by clearly defining online sales standards and breach responsibilities to prevent issues from the source [9] - Maintain regular communication and audits with distributors to foster a positive cycle of compliance and cooperation [10] - Price control and rights protection should be viewed as an upgrade in refined management rather than a zero-sum battle, focusing on guiding all sellers to operate within brand-defined rules for mutual market growth [11]