“无卡时代”离我们越来越近 运营商不主动就要被竞争“毒打”

Core Viewpoint - The telecommunications industry is experiencing a significant shift towards eSIM technology, driven by consumer demand for flexibility and convenience, although challenges remain for large-scale adoption [1]. Group 1: Industry Trends - The approval of eSIM mobile service trials and the launch of Apple's iPhone Air are pivotal moments that signal the approach of a "cardless era" [1]. - eSIM technology allows for remote programming of mobile devices, which enhances user choice and simplifies the process of changing carriers compared to traditional SIM cards [4]. - The trend towards "cardless" technology is not limited to mobile phones but extends to a broader range of devices, including wearables, automobiles, and home appliances, promoting a more interconnected ecosystem [2]. Group 2: Stakeholder Perspectives - Mobile and chip manufacturers are highly motivated to promote eSIM technology as it aligns with their goals of creating thinner and more versatile devices by eliminating physical SIM card slots [2]. - Telecommunications operators have mixed feelings about eSIM; while it offers new opportunities, it also threatens their traditional business models that rely on physical SIM cards and customer visits to stores [4]. - The shift to eSIM will intensify competition among operators, as they will need to enhance their cloud capabilities and improve service transparency to retain customers in a more dynamic market [4][5]. Group 3: Market Dynamics - The transition to eSIM technology represents a significant opportunity for operators to tap into the larger Internet of Things (IoT) market, potentially revitalizing their business models [4]. - The competitive landscape will change, with operators needing to adapt quickly or risk being outpaced by more proactive players in the industry [5].