NONGFU SPRING(HK:09633) Chan Ye Xin Xi Wang·2025-10-24 01:36Core Insights - The demand for NFC juice is increasing due to rising national income levels and health awareness, with retail volume expected to reach 114 million liters and retail value to reach 6.32 billion yuan in 2024, representing year-on-year growth of 12.14% and 13.73% respectively [1][11]. Overview - NFC juice, or "Not From Concentrate" juice, is made from fresh fruits that are juiced, filtered, and sterilized without undergoing the "concentration-reconstitution" process, preserving the original nutritional content and flavor of the fruit [2]. Development History - The NFC juice market in China began in 2013 with the entry of Zero Degree Fruit Workshop, leading to rapid industry growth. The COVID-19 pandemic accelerated online sales, and post-pandemic, there has been a shift towards quality competition and standardization in the industry [6][11]. Regulatory Environment - Recent regulations have been implemented to ensure food safety and quality in the NFC juice industry, promoting a move towards standardization and high-quality production [7]. Industry Chain - The NFC juice industry chain includes upstream fruit suppliers, midstream production and processing, and downstream sales channels such as supermarkets and e-commerce platforms [8][9]. Consumer Preferences - The majority of NFC juice consumers are female (over 58%), with the 18-35 age group making up 72% of buyers. Over 65% prioritize no additives when choosing NFC juice, with orange juice holding the largest market share at approximately 42.3% [10][11]. Current Market Status - The NFC juice market is experiencing significant growth, with retail prices averaging 55.64 yuan per liter in 2024, reflecting a 1.41% increase. Future trends indicate a rise in demand for functional NFC juices with added probiotics and dietary fibers [11][12]. Competitive Landscape - The NFC juice market is dominated by major players like Nongfu Spring and Wahaha, with smaller brands struggling to compete due to pricing pressures from new-style tea drinks and the dominance of large beverage companies [12][14]. Future Trends - The market is expected to see an increase in mixed fruit and vegetable juices, as well as functional NFC juices with added nutrients. There will also be a growing demand for portable packaging to cater to consumers' fast-paced lifestyles [15][16].