东吴证券:中国个险渠道向精细化、专业化调整 专业、科技与服务三维升级是个险渠道突破方向
SCSSCS(SH:601555) 智通财经网·2025-10-24 02:09

Core Viewpoint - The transformation of individual insurance channels in China is gradually showing results, with a focus on upgrading professionalism, technology, and service to address existing challenges in the market [1][3] Group 1: Development Stages of Individual Insurance Channels - The individual insurance channel in China has undergone four major development stages over the past 30 years: 1. Introduction and Initial Phase (1992-2002): The introduction of the agent model by AIA and the establishment of the first agent system by Ping An [1] 2. Intensified Competition Phase (2003-2014): The decline in attractiveness of traditional life insurance led to competition with the rapidly growing bank insurance channel [1] 3. Business Scale Expansion Phase (2015-2019): The cancellation of agent qualification exams led to explosive growth, peaking at 9.12 million agents in 2019 [1] 4. Transformation Phase (2020-Present): The industry is shifting from rapid expansion to quality improvement, with a significant reduction in the number of agents [1] Group 2: Current Challenges and Opportunities - The individual insurance channel still faces several pain points, but it possesses three core advantages: 1. Unique customer interaction capabilities [3] 2. Acts as a central hub connecting insurance companies [3] 3. Closer ties with insurance companies compared to other channels [3] - Learning from international experiences, particularly Japan, can accelerate the professionalization of the individual insurance workforce through higher entry standards and improved training systems [3][2] - Technology empowerment is a key driver of this transformation, with companies leveraging AI and big data to enhance recruitment, training, and customer management processes [3] - The upgrade of service models is another breakthrough, as companies transition from product sales to providing comprehensive solutions that combine insurance and services [3] Group 3: Future Outlook - The short-term decline of individual insurance channels is viewed as a necessary step towards maturity, facilitating a shift from extensive growth to refined, professional development [3] - The future of individual insurance sales channels in China is expected to diversify, moving away from reliance on a single channel to a multi-channel approach [3]