Group 1 - The core viewpoint of the article highlights the strong performance of domestic beauty brands during the Double Eleven shopping festival, with an increase in competitiveness [1] - The number of domestic brands entering the top 5 beauty and skincare rankings is expected to rise from 2 to 4 between 2023 and 2025, with Han Shu and Proya maintaining their positions at the top for three consecutive years, and Han Shu winning for two consecutive years [1] - On October 13, Han Shu announced Wang Jiaer as its global brand ambassador, which is expected to enhance the brand's international image and appeal [1] Group 2 - Shenwan Hongyuan recently noted that Wang Jiaer has a global fan base and emphasizes high-end brand endorsement, having previously collaborated with international brands like Armani, showcasing Han Shu's brand potential [1] - The Double Eleven promotional strategy is described as robust, focusing on profitability and core products, indicating a strategic shift towards enhancing brand value [1] - The company is benefiting from the rise of domestic products and the trend towards cost-effective consumption, while also expanding into mid-to-high-end markets and niche segments through channel upgrades and diversified product offerings [1]
上美股份盘中涨超6% 韩束双11大促期间表现亮眼