东南亚门店突破200家后，甜啦啦出海的下一步是什么？

Core Insights - The domestic ready-to-drink tea market is becoming increasingly crowded, prompting brands to seek growth opportunities abroad to escape homogenized competition [2] - Southeast Asia has emerged as a primary destination for Chinese tea brands due to its favorable demographics and cultural similarities, with over 20 brands opening more than 1,000 stores in the region [2] - Competition in Southeast Asia is intensifying as local brands rise, leading to product homogenization and price wars [2] Company Insights - Tianlala, ranked fifth in store count among tea brands, has over 8,000 signed stores globally, with more than 200 in Southeast Asia, including nearly 130 in Indonesia [2][4] - The average daily revenue per store for Tianlala is 10,000 RMB, with some new stores achieving up to 30,000 RMB at launch [2] - Tianlala's overseas head, Xie Guanhai, highlighted challenges faced in Southeast Asia, including cultural differences, currency fluctuations, and the importance of local talent in decision-making [4] Industry Events - A closed-door seminar titled "Only Speak the Truth" will be held in Shanghai on October 30, featuring Xie Guanhai discussing Tianlala's strategies in Southeast Asia [6] - The seminar aims to provide valuable insights on market entry strategies, product localization, effective marketing channels, and operational challenges faced by brands [6][7] - The event will host key industry figures, ensuring a focus on practical and actionable insights for participants [6][8]