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新势力造车,和过去说再见
3 6 Ke·2025-10-24 02:30

Core Viewpoint - The article discusses the evolution and current state of the "new forces in car manufacturing" in China, particularly focusing on the "Four Little Dragons" (NIO, Xpeng, Li Auto, and Leap Motor) and their journey towards profitability amidst a competitive market landscape [4][6][14]. Group 1: Industry Overview - The term "new forces in car manufacturing" was once a positive label, but over time, it has lost its luster due to various challenges and negative perceptions in the industry [4][6]. - The current market is characterized by intense competition, leading to a significant number of failures among new entrants, with notable companies like WM Motor, Aiways, and others falling off the radar [18][20]. Group 2: Performance of the "Four Little Dragons" - NIO has made significant strides towards profitability, with successful sales of its new models, the L90 and the new ES8, indicating a potential turnaround [9][10]. - Xpeng, despite facing challenges from price wars, has managed to maintain a solid sales base and is expected to achieve profitability in the near future [12]. - Li Auto, having been the first among the new forces to achieve profitability, is currently navigating some difficulties but is expected to return to a profitable trajectory [14]. - Leap Motor has emerged as a surprising leader in sales, with a delivery volume exceeding 66,000 units in September, showcasing its effective market positioning [14]. Group 3: Future Challenges and Opportunities - The article emphasizes that the upcoming period will be critical for the "Four Little Dragons" as they transition from survival to thriving in a competitive environment [7][15]. - The need for precision and efficiency in product launches and marketing strategies is highlighted, as the market becomes increasingly unforgiving [15]. - The potential for revival among previously failed companies, such as WM Motor and Neta, indicates that the market still holds significant opportunities despite the challenges [22][26]. Group 4: Conclusion and Reflection - The article concludes that the new forces in car manufacturing must bid farewell to their past struggles to embrace a more promising future, suggesting a shift in focus towards sustainable growth and innovation [27].