Hongqi Chain(SZ:002697) 3 6 Ke·2025-10-24 02:30Core Insights - The article discusses the current landscape of the tea beverage industry in China, highlighting the distribution of tea shops across various provinces and identifying key players in the market [1][6][11]. Summary by Sections National Overview - As of October 15, 2025, there are 478,480 tea beverage shops in China, with Guangdong leading at 89,870 stores, accounting for 18.78% of the total [1]. - Other top provinces include Jiangsu with 30,676 stores and Guangxi with 26,404 stores [1]. Regional Highlights - Guangdong: Home to major brands like Mixue Ice City, Gu Ming, and Shanghai Auntie, with a significant market share held by local brands [6]. - Jiangsu: Features a mature tea market with brands such as Mixue Ice City and CoCo, supported by local brands [6]. - Guangxi: Recognized as a tea beverage hub, known for its unique local brands [6]. Emerging Markets - Hainan: Surprising leader in tea shop density with 8.7 shops per 10,000 people, driven by high temperatures and a booming tourism industry [6][18]. - Beijing: Transitioning from a "tea desert" to a competitive market with new brands entering, such as Blueglass and Lanxiong Fresh Milk [12][16]. - Yunnan: Known for its rich tea culture, with 17,573 tea shops and a focus on local flavors, leading to the rise of brands like Kirin Big Mouth Tea [22][24]. Unique Characteristics - Hainan's Market: Dominated by external chains like Mixue Ice City, with local brand Old Salt gaining traction through unique offerings [18][20]. - Yunnan's Strategy: Local brands leverage regional flavors to create competitive advantages, with a focus on traditional ingredients [22][24]. - Qinghai: Despite being a smaller market, it has a notable density of tea shops due to the presence of external chains and local brands like Bao Hulu [26][28]. Consumer Trends - The tea beverage market is evolving with a focus on experiential offerings and premiumization, particularly in urban centers like Beijing [16][18].